What is SEO ?

SEO Secret – Using Images and Pics to get more Traffic

by Gerard Fairley

SEO involves writing website pages (and articles) that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Google promotes pages it thinks are authority pages to the top of its rankings. It’s your job to create authority pages. In simple terms this involves writing content and building links. Google assumes that if another site is linking back to your site…then your site has some level of authority. More relevant links means more authority and higher ranking (and closer to the top of page one). Link building is a tedious process and does not happen overnight. This process involves sharing your website with other similar websites, trying to get a link back to your website. People will link back to your site if your content is of good value. But again this is a slow and steady process. But I have a simpler method. Besides using YouTube as an obvious choice for link building (each video can have it own link in the description box, back to your website), I love to use pictures.

Most marketers know the importance of using images (pictures, video) to draw traffic to their website. People will always gravitate towards a website or blog with visual stimulation. The Internet is filled with people who are searching for images and videos with targeted keywords. Some webmasters will upload pictures to various image sharing sites like flikr and photobucket; with the intention of diverting some of this traffic to their sites.  In this article I want to go a little deeper and talk about two SEO techniques to get even more organic traffic from the search engines, just using your own pictures.

Most search engines use a complicated algorithm to rank pages. A large component of this formula relates to keyword density and how many additional tagged media elements (pictures and video) you have; that point to these keywords.   So before we talk about how to use the images themselves, let take a step back and look at the keywords that define your business.

Let’s suppose you were trying to rank for the keywords “Padded Massage Tables”.   The first thing I would suggest is to put those words in Google and see who comes up first.  The website that comes up first is what you want to model yourself after.  Look at the wording on their landing page (home url), and if you are more advanced, look at the html source code of their website. Notice if there are any images or video on this landing page, and check out the source code of the images. Hover your mouse over the images and right click to view the alternate text and description of the images.  Also you can hover your mouse over the image as if you wanted to save the image, and see what default name it attempts to “save as”. This is how you understand how this website became first ranked, and how you can emulate their strategy within that keyword group.

So now you have an idea of how to research top ranking websites in your keyword group. Now I want to show you how to get additional traffic from tagging your images that are uploaded to your website or blog.  Every picture on your site should be tagged for keywords.  Before you upload an image or video from a file on your computer or server…make sure you rename the file so that it contains the 3-4 keywords you are attempting to rank for.  Using the example of my massage website, every picture I upload to my website will be tagged with these 3 keywords “padded massage table”.  When you upload a picture (or any media) in WordPress, you have the option to add alternative text, caption and a description to your image. Many people bypass this optional step and miss out on a lot of free organic traffic from the search engines.

To further maximize your results from this underutilized SEO tactic, you can insert your keyword rich Flickr slideshow into your website. The search engines crawler ‘bots love indexing (and ranking) a website or blog that has images and videos that are tagged at this organic level.

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